There are so many different questions that you can ask when it comes to logos and logo design. But, do we understand just how important a logo is?

What is the purpose of a logo?

Before even touching on the subject of price, let’s ask ourselves why we need a logo:

• To establish a brand
• To have an identity
• Create a good first impression
• To be remembered
• To create credibility

The essence of a logo cannot be undermined. Without it, you have no brand.

Anyone can create a logo that looks sort of professional and modern, but not everyone can create a company identity, contained and conveyed by one picture, that satisfies the following criteria:

1. When people see the logo, they instantly recognize the company.
2. When they see it, they instantly feel like it is trustworthy.
3. Did you know that a logo directly affects the esteem of a company? You want to inspire high esteem for your brand.
4. People want to associate with the company. They want to become your biggest fan, cheerleader, and ambassador. A ‘paint’ logo will not induce this feeling.
5. A good logo will imply that there is no one else quite like you. No other company can really compete.

These five results are what make a good logo, well, good!

It’s all about the intrinsic value, not the price

Because of crowdsourcing, the price that graphic designers charge for professional logos has come under tremendous pressure. Competitive sites such as 99 design, create an overflow of supply at tremendously discounted rates. But, have you ever asked yourself the question, “Why hasn’t the value of designers come under the same pressure?”

The problem is not that there are more designers creating logos and doing so for less. The problem is – there are fewer designers who offer (real) value.

Designers gave birth to logos like those of Coca-Cola and Starbucks out of relationship and effort. You can see the difference, can’t you?

Professional designers have a process they follow to help them journey with their clients. They need to understand their clients and their clients’ product.

They conduct comprehensive and thorough interviews to know exactly what a company’s identity is. They research the industry, the competition, and history/origin of the company. They create drafts and concepts that best define the company’s core, as they uncovered it, through the interviews and research.

An iconic logo like that of Harley Davidson, as an example, cannot happen without professional designers using their tools, experience, and knowledge to build a creative expression of their discovery.

In conclusion, I want to rewrite the title of this article…

A good logo is the foundation of your company. That is why it costs so much!

Don’t settle for second best. Get Mirror Marketing to create a logo for your company that is:

• Timeless
• Iconic
• Inspiring

Contact us now, or leave us a comment and we’ll get back to you soon!